According to a recent report by Technavio, the global self-paced e-learning market is projected to grow by USD 6.17 billion from 2024 to 2028. The market is expected to witness a compound annual growth rate (CAGR) of 2.31% during the forecast period. The driving factors behind this growth include the availability of subject proficiency assessments and certifications, as well as the increasing popularity of microlearning.
Microlearning, which refers to the delivery of small, focused learning modules that can be completed in a short amount of time, is a notable trend in the self-paced e-learning market. This approach is gaining traction in both the corporate and individual learning sectors, as it addresses the short attention spans of learners and can be easily integrated into mobile devices. The demand for microlearning methodologies is expected to increase significantly due to their convenience, flexibility, and effectiveness.
The market is also experiencing growth in areas of personal development and hobbies, with video-based learning and social learning features becoming popular trends. Blockchain technology is being utilized for certification verification, ensuring credibility in the market. Additionally, remote workforce training is a key driver, with corporate learning platforms offering blended solutions of synchronous and asynchronous learning. STEM programs in science, engineering, and math are in high demand, catering to the needs of students and professionals using various devices.
Digital transformation, remote work, artificial intelligence, and automation are shaping the future of the self-paced e-learning market. Startups and entrepreneurs are innovating with e-learning platforms, videos, and educational apps, further driving the market’s growth. Key players in the market include 2U Inc., Anthology Inc., Berlitz Corp., Cerritos College, City and Guilds Group, D2L Inc., e Careers Ltd., Encompass Safety Solutions Ltd., Houghton Mifflin Harcourt Co., iEnergizer Ltd., John Wiley and Sons Inc., Learning Technologies Group Plc, NIIT Ltd., Pearson Plc, Simplilearn, StraighterLine Inc., Think and Learn Pvt. Ltd., Totara Learning Solutions Ltd., Udemy Inc., and Vedantu Innovations Pvt. Ltd.
The self-paced e-learning market offers a range of packaged content and services. Packaged content refers to on-demand, pre-made content sold by vendors, which includes videos, gamified elements, and microlearning. This segment is driven by the increasing need for effective, contextualized learning solutions among students and employees. Vendors like City and Guilds Group and Think & Learn Pvt. Ltd. offer interactive self-paced e-learning solutions with packaged content for various educational levels.
