Muse by Interaxon, a leading company in brain health and neurotechnology, has announced a strategic partnership with alphabeats, a prominent player in mental performance for athletes. The collaboration aims to enhance Muse’s platform capabilities by integrating alphabeats’ proven mental training technology. This partnership will enable Muse users to access professional-grade performance training through music, while also advancing alphabeats’ vision of making their technology widely accessible.
alphabeats specializes in transforming everyday music into an effective mental performance training tool. Users can select their favorite music from within the alphabeats app, which is powered by Feed.fm’s extensive library of popular music stations backed by science. The music adapts in real-time based on the user’s brainwave activity, combined with targeted cognitive exercises to create engaging mental training sessions similar to high-intensity interval training (HIIT).
Jorrit DeVries, CEO of alphabeats, stated that music is the key to making mental training effective and engaging, a finding that has been proven with professional athletes over the past decade. By integrating alphabeats’ music-driven training with Muse’s platform, they can offer professional-grade mental training at a more accessible price point to a larger audience.
Both Muse and alphabeats have a strong track record of effectiveness. Muse’s neurofeedback tools have demonstrated their ability to improve athletic performance, with research from the University of Toronto showing improved golf putting scores with just seven minutes of use. alphabeats has also garnered extensive athletic validation, with studies showing how professional soccer players and gymnasts experienced improvements in mental and physical shape, sleep quality, and reaching optimal mental states.
The benefits of these technologies extend beyond athletes and can be applied to everyday peak performance skills such as deep focus, maintaining calm under pressure, accessing flow states, and improving sleep. This partnership aims to make professional-grade mental training accessible to anyone seeking peak performance.
Jean-Michel Fournier, CEO of Muse, emphasized their mission to provide accessible tools for brain health. The partnership with alphabeats allows Muse to offer an integrated approach to both mental recovery and peak performance, adding more value for their customers. Muse has also introduced the Brain Recharge Score feature, which provides personalized insights into brain resilience and recovery. This feature, developed using AI and EEG data, helps users understand how their brain recovers from daily stress and offers actionable insights to optimize lifestyle factors for improved mental recovery.
Muse 2 devices bundled with an annual alphabeats subscription are available for pre-order at a limited-time offer of $199 USD. Existing Muse 2 & Muse S device owners can access an alphabeats annual subscription for an intro offer of $79 USD. The Brain Recharge Score will be available to all Muse Premium users this winter.
